If there’s two things people love, it’s ice cream and humor. Let’s see what happens when they’re combined, shall we?
Scoop-a-Joy is introducing a new matcha-mint flavored ice cream. Now, at a first glance, it seems to be a flavor for the adventurous, so how do we market to customers who love the simplicity of a classic vanilla or chocolate?
Our first step was brand positioning and a revamp. We wanted to go with something quirky and satirical like “therapy in a cone” to match Scoop-A-Joy’s brand voice. Our audience is millennials and Gen Z-ers with a focus on premium experiences, humor, and trendy health.
Marketing channels include social media (primarily Instagram, TikTok, and Pinterest) as well as engaging store displays and free sample stands. We may also collaborate with influencers.
What do you do?
the team and I referred to the social media calendar we created. efer to social media cTake a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
